724, Hotel Luxury Residences Insurgentes Sur

724 Insurgentes Sur is a renovation project that reinterprets its visual identity while preserving its essence. Our challenge was to execute a brand refresh that modernized its image, revitalized its presence, and aligned its communication with a contemporary vision. The brand update retained its core values while infusing it with renewed energy to strengthen its market positioning. This process required a strategic approach—harmonizing typography, colors, and visual elements to reflect the project’s evolution and ensure a seamless transition between legacy and modernity.