Millux Place Brickell, Miami

Live in style, thrive together The challenge with Millux Place was to develop a brand identity that transcended the traditional residential concept, aligning with its retro-chic design and curated lifestyle experience. The claim "Live in style, thrive together" encapsulates this vision, emphasizing both the elevated aesthetic and the sense of community that defines the project. From visual conceptualization to narrative strategy, we created a brand that communicates sophistication with a touch of modern nostalgia. We defined a distinctive visual language, combining typography, color palette, and a communication tone that reinforces the idea of community and elevated living. Millux Place’s identity not only captures its architectural essence but also creates an emotional connection with its audience, transforming every interaction into a memorable experience.