La Pilarica San Miguel De Allende

La Pilarica is a groundbreaking project, seamlessly integrating residential, commercial, and hospitality into a concept of a small town within another town. A sister Project to Cleviá Autograph Collection, our task was to develop La Pilarica’s brand and visual identity, a big undertaking to establish the name and generate awareness of this new settement. Our branding approach was a delicate balance, not only encapsulating the project’s inherent essence, its cultural heritage, and historical narrative, but also establishing the foundation for this new town. This undertaking has been a tremendous effort to combine overall vision and day to day tactics, combining multifaceted elements to cultivate a distinctive resonance elevating this new San Miguel de Allende to new heights.